Handpicked With Heart
Zoë & Co. Mercantile was created from a deep love for family, tradition, and the kind of childhood that feels timeless - one filled with wooden toys, cozy books, and afternoons spent creating instead of scrolling.
What began as a mother’s dream to bring meaning back to play has grown into a gathering place for parents, grandparents, and children who still believe in the beauty of simple things.
Every collection is thoughtfully curated, each item chosen for its craftsmanship, character, and heart. From handcrafted dolls and storybooks to creative crafts and keepsakes, Zoë & Co. Mercantile celebrates the wonder of learning, imagination, and togetherness.
Our hope is that when you walk through our doors or browse our little corner of the internet, you’ll feel at home, be reminded of your own childhood, and be inspired to create new memories with the little ones you love.
Rooted in Tradition
We believe in the kind of childhood that feels timeless - filled with wooden toys, cozy books, and simple moments of joy. Our collections are inspired by family, memory, and the beauty of slowing down.
Made for Imagination
Every item we carry is thoughtfully chosen for its craftsmanship and character. From handcrafted dolls to creative craft kits, we celebrate play that inspires learning, creativity, and wonder.
Feels Like Home
Zoë & Co. Mercantile is a warm gathering place for parents, grandparents, and children alike. Our hope is to spark nostalgia, connection, and new memories with the little ones you love.
'Zoë & Co. Mercantile was born from a mother’s wish to bring meaning back to play - through wooden toys, cozy books, and the simple joys that make childhood feel timeless. We choose pieces with craftsmanship, character, and heart, hoping they inspire new memories for your family, just as they have for mine.'
- Owner, Zoë & Co. Mercantile
Crafted for Childhood
At Zoë & Co. Mercantile, we believe in a childhood filled with wonder, creativity, and connection. Our collections are inspired by the timeless joy of wooden toys, cozy books, and afternoons spent making, imagining, and exploring.
Each item is thoughtfully chosen for its craftsmanship, character, and heart. We celebrate simple, meaningful play - the kind that sparks curiosity, strengthens bonds, and creates memories that last.
We believe in surrounding children with quality, beauty, and the space to grow through imagination.
Our brands
Welcome to Zoë & Co. Mercantile
Thoughtfully curated toys and gifts for the children who light up your world.
Hi, I'm Zoë's Mom 👋
I'm Amy — a mom, a children's advocate, and the heart behind Zoë & Co. Mercantile. Like so many parents, I found myself standing in big-box toy aisles feeling overwhelmed by plastic, batteries, and toys that seemed designed to entertain for five minutes and collect dust forever after.
I knew there had to be a better way.
With a deep passion for child development and a belief that the right toy can shape how a child sees the world, I set out to build something different — a carefully curated shop where every single product is chosen with intention. A place where parents can shop with confidence, knowing that what they bring home will truly matter.
Zoë & Co. Mercantile was born right here in the Charlotte, NC area — and it's been a labor of love ever since.
Our Mission
We believe play is serious business. The toys children interact with during their formative years shape their creativity, problem-solving skills, emotional intelligence, and love of learning. That's why we hold every product in our shop to a higher standard.
Our mission is simple: to connect families with high-quality, educational, and sustainable toys that support children's growth — and bring genuine joy in the process.
What We Carry & Why It Matters
You'll find our shelves (and our website!) filled with:
- Wooden & Montessori-Inspired Toys — Open-ended, durable, and beautifully made. Wooden toys encourage imagination, fine motor development, and screen-free play. Learn why wooden toys are making a comeback →
- Dolls, Plush & Comfort Items — Because every child deserves a companion that feels like a hug.
- Activity Books & Educational Games — We love products that sneak learning into playtime. Explore the power of educational play →
- Eco-Friendly & Sustainably Made Products — We prioritize brands that care about the planet our children will inherit.
Every item is hand-selected. If it wouldn't make the cut for Zoë, it doesn't make the cut for your family either.
Rooted in the Charlotte Community
We're proud to call Indian Trail, NC home — right in the heart of the greater Charlotte area. We love showing up for our local community through pop-up events, school partnerships, and family-friendly gatherings where kids can play, explore, and just be kids.
Whether you're shopping online or catching us at a local event, you're supporting a small, family-owned business that genuinely cares about your family.
Why Parents Trust Us
- ✅ Every product is personally vetted — no filler, no fluff
- ✅ Focus on safety — we prioritize non-toxic, age-appropriate products
- ✅ Educational value — toys that grow with your child
- ✅ Small business heart — real people, real care, real service
- ✅ Community rooted — Charlotte-area family serving Charlotte-area families
From Our Blog: Resources for Thoughtful Parents
We believe informed parents raise thriving kids. That's why we share what we know — from child development research to play-based learning tips — over on our blog, From the Desk of Zoë's Mom.
- Why Wooden Toys Are Making a Big Comeback in 2025
- 5 Benefits of Reading Aloud to Your Child Every Day
- Educational Play: How Toys Can Help Kids Learn Through Fun
Let's Connect
We'd love to hear from you! Whether you have a question about a product, want to know when our next pop-up event is, or just want to share a photo of your little one enjoying their new favorite toy — we're here for all of it.
Thank you for trusting us with the most important people in your life. 💛
— Amy, Zoë's Mom & Founder of Zoë & Co. Mercantile
Our Address
Our warehouse and order fulfillment operations are located at:
1025 Technology Dr, Suite C, Indian Trail, NC, 28079, USA.
Monday - Friday: 10am - 5pm
Saturday: Closed
Sunday: Closed
Phone: 704-774-9364