Welcome to The Buttons & Bows Boutique, a collection made for dress-up days, twirls in the living room, and the kind of laughter that comes from pretending to be someone wonderful. Here you’ll find all the sparkly, frilly, fluttery things that make childhood feel magical from shimmery wings and pretend crowns to soft tutus, capes, and playful accessories.
Every piece in Buttons & Bows is designed to inspire imagination and confidence, the kind of make-believe that builds stories, characters, and courage. Whether your little one is playing queen of the castle, or inventing their own imaginary world, this collection gives them the tools to dream big and shine bright.
We believe dress-up isn’t just about costumes, it’s about becoming. It’s about trying on bravery, kindness, and creativity one bow, one cape, one giggle at a time. Childhood is short, but the memories made in dress-up clothes last forever.
At Zoë & Co. Mercantile, Buttons & Bows celebrates all that is soft, sparkly, and full of joy, because every child deserves to feel special, seen, and beautifully themselves.